Daily Archives: September 2, 2008

Google’s new browser called Google Chrome

Posted on September 2, 2008 by prasanth

 googlechromebrowser

This morning Google announced that they will be releasing an open source browser to tomorrow called Google Chrome. It will be using the same web kit engine used in Safari but it will have a new java script engine called V8.

They say its built from scratch so it will be better able to cope with the current generations of web applications and sites.

I think it will be interesting to watch.

They are using the webkit which safari browser is also using. And the speed with safari is very good so the new Google browser will also be very fast.

Can’t wait to try out their new browser which will be available for download tomorrow from here.

At the moment my browser is Safari with the latest webkit. And its quite fast even on Airtel dial up. So I will be waiting for Google Chrome. Hope its not too big of a download. More screenshots of Google’s browser can be found here.

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Google’s interesting way to market a new product

Posted on September 2, 2008 by prasanth

 googlechromecomic

Apple does how to videos to market their products. Google did a comic to market their new browser project called Google Chrome.

The comic has helped so much in giving all the details about the project. Why it will be a better browser than all the other out there.

And also why they are doing the way they are doing it.

Unlike Apple which tries to hide all the people who design and develop these products. Google puts all of them in their comic as characters explaining the product.

Special mention has to be given to the artist Scott McCloud who didn’t do a boring corporative presentation. Instead he did a wonderful comic with nice illustrations. I think no one could have explained a browser so interestingly. And he uses no color in the comic which is another compliment to him.

Google know the web and the people who use it. Geek’s love comics so it was a perfect blend. Hope many companies will adapt such marketing strategies so that we can better understand their reason for doing the way they are doing it.

If nothing we will get few free comics to read.

Read the whole comic here

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