Here is the reason they give for closing down the channel in India.
BBC Worldwide said on Thursday that it will stop beaming two leading entertainment channels – BBC Entertainment and the kids channel CBeebies – in India as it is no longer economically viable to do so.
How can they be loosing money in India. All they are doing is re-broadcasting their programmes which are shown in UK.
As far as i can tell there is no effort to do any localization. So why are they not making money? If any money was spent on advertising I haven’t seen any ad’s.
Sad to see BBC Entertainment leave but still don’t get how they are losing money. Did BBC Worldwide overestimate the money it could make re-broadcasting shows in India?