When app developers think they have been given the freedom to make a beautiful simple app. I think Apple is doing its job right.
Simplicity is not the absence of clutter — it’s getting to a place of almost naive obviousness, where what you need to do seems clear and inevitable.
When the operating system designer, thinks like this. Its only going to get better.
Redesigning Mailbox for iOS 7 — What I Learned Building — Medium
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