Just saw the Apple Better Video. I love that a company as big as Apple is putting so much effort into being eco friendly.
But i can’t wonder how much more they could do if they just launched a solar product.
Imagine if they could release a solar rechargeable pack.
Here are some suggestions.
They could release something as small as iPhone, when you leave it in the sun for full day it could recharge the iPhone for few days. It could even give notifications when it needs to be charged or when its full.
You could also join few of these and charge your iPad, Laptops etc.
I bet there is a big market for a good solar powered battery product.
With the kind of R&D they have they could get better power conversion rates every year. And with in a few years time something the size of iPad could give you enough power to run your home on solar power.
They all ready sell a rechargeable battery product. But its just AA batteries.
Even just making the iPhone solar powered they could make a huge dent in power consumptions and global warming.
Apple entering the Solar market place could be the revolution the solar industry needs.
They have enough cash to even go and acquire companies that are doing some amazing work in this field and integrate it into their products.
So Apple can make it even better if they want to.
There is a lot of talk about iwatch or smart watches etc. But the big problem all these devices have is the screen can’t show too much information.
It can show you a notification but not the full text. What is the point of getting a notification if you again have to pick up the phone to read it.
So what is the solution, its quite simple. No new inventions necessary.
Imagine a smart watch with speed reading as a way to show text on it. That way you don’t have to show a lot of text on screen. Just one word at a time, so reading a small sms or a breaking news headline is easier this way.
Check out how Speed Reading works here
But limiting to one word even a small screen can be used to show a lot of text. Small screen means great battery life.
Imagine this scenario, when you get a breaking news alert. You will get a notification on phone which will be a small icon based notification.
When you click on the screen it will show the breaking news headline one word at a time. That way in seconds you can read the whole headline no scrolling or any other touches necessary.
Most TV viewers even in India are now recording shows and watching them. So they are fast forwarding through most of the ads.
So why not make an ad that works even when its fast forwarded.
Why not put in ads such a way that even when its forwarded the DVR user gets to see the product and brand name.
If you want to do the easy way. Either choose a corner of the screen and display a product there. When you fast forward the ad it becomes into a small animation of the ad. Like a banner ad which the user controls.
The hard way insert frames into the regular ad which when fast forwarded create another simpler ad.
Many companies are missing an opportunity here.