Most TV viewers even in India are now recording shows and watching them. So they are fast forwarding through most of the ads.
So why not make an ad that works even when its fast forwarded.
Why not put in ads such a way that even when its forwarded the DVR user gets to see the product and brand name.
If you want to do the easy way. Either choose a corner of the screen and display a product there. When you fast forward the ad it becomes into a small animation of the ad. Like a banner ad which the user controls.
The hard way insert frames into the regular ad which when fast forwarded create another simpler ad.