Category Archives: Advertising

Lacoste who says concept videos don’t work

Posted on April 1, 2012 by prasanth

Few years back i saw this concept video and was stunned by the futuristic look.

The futuristic look at tennis was really refreshing, they had no product to sell in the ad. But still Lacoste stuck with me as a cool brand that thinks of the future in a futuristic way.

From then on i have been a fan of Lacoste. I couldn’t afford this brands products at the time. But now that i can, i am buying all my stuff from them. All this for a ad they did few years back with no product in it.

Check out their cool product ad’s

This spray costs around 3000 Rs, its different from the regular stuff give it a try.

This is the most different spray i have tested in a few years. costs 3500 Rs 70 ml.

Nice tag line Unconventional Chic

I also like their new Lacoste labs idea, hope many of those products make it to market.

Come on Lacoste when will you launch Lacoste online store in India.

So yes concept videos work, so companies keep doing them.

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This has to be the best 2011 calendar in India

Posted on January 8, 2011 by prasanth

This calendar was sent to me by Indian Mouth & Foot Painting Artists (IMFPA). It has very beautiful paintings done by foot and mouth by some disabled artists in India. So by buying this calendar you will be helping them. What a nice way to start the new year 2011.

But that is not the reason why its the best calendar in India for 2011. It has a very special feature that makes it unique.

Once each month finishes you can tear the numbers off and send the photo as a post card. How cool is that, why haven’t other calendar makers thought of this.

That way you will be using the calendar even after its use is finished, how cool is that. It also has some very beautiful painting, see some of them below.

They are charging Rs. 395 for this calendar. So for a 12 month table calendar which can be turned into 12 greetings you only pay Rs. 395. Which i think is a bargain and you are also helping people make a decent living.

So go get your calendar here. I payed for mine and can’t wait for the month to end. So that i can use the postcard. These calendars will be my yearly calendars from now on.

How nice would it have been if Kingfisher calendars were used for doing some good in India. Can you imagine the money they could get for the needy.

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Indian Rupee symbol look crappy

Posted on July 15, 2010 by prasanth

If you remember i wrote about this earlier here.Now they have finalized the design which looks like crap. Compare this to other currency logo and you will see why.I just don’t get it how this was approved, why not just put R fully that would have made more sense.You will be seeing this ugly thing a lot so have fun….Here are my designs, if i knew something this crappy would have been selected i would have too part.IIT post-graduate gives Rupee its symbol.

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Best college ad ever

Posted on January 26, 2010 by prasanth

Langara College Rethink scholarship ad is the best college ad i have seen ever.Some of the effects make for great greeting cards, Check it out.Langara College: Rethink scholarship

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Aamir Khan lands biggest ad deal

Posted on January 21, 2010 by prasanth

Amair Khan is having a stellar year. After acting in one of the highest money making movies in bollywood, he now goes on to sign the biggest ad contract. He is making a killing this year. Who is the big Khan’s now?

After the stupendous success 3 Idiots, the actor has landed the biggest endorsement deal in Indian advertising history.The Economic Times reports that the actor will promote new telecom entrant, UAEs Etisalat, for Rs 30-35 crores for three years.

Aamir Khan lands biggest ad deal

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Creative Business Cards let them inspire you

Posted on November 7, 2009 by prasanth

Some really cool business card ideas for your inspiration. You could get inspired from one of them or just copy one of the ideas for your own venture. Its way better than making a boring regular card.mybusinesscardThis is my business card, it goes with the wall in my office and my website.Doing something different for people to remember you.Creative Business Cards

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Delhi marathon ad make you want to run

Posted on September 22, 2008 by prasanth

Have you seen the Delhi marathon ad that are being shown on TV. They really are beautifully and make you want to run. Why can’t other products make such beautiful ad’s. Even the voice over is brilliant. Hope others make such beautiful and thoughtful ad’s.

Even the previous years ad was good.

Hopefully I will be running and get healthy by the time Delhi marathon begins. Get more details about the marathon here which is on November 9th

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Google’s interesting way to market a new product

Posted on September 2, 2008 by prasanth

 googlechromecomic

Apple does how to videos to market their products. Google did a comic to market their new browser project called Google Chrome.

The comic has helped so much in giving all the details about the project. Why it will be a better browser than all the other out there.

And also why they are doing the way they are doing it.

Unlike Apple which tries to hide all the people who design and develop these products. Google puts all of them in their comic as characters explaining the product.

Special mention has to be given to the artist Scott McCloud who didn’t do a boring corporative presentation. Instead he did a wonderful comic with nice illustrations. I think no one could have explained a browser so interestingly. And he uses no color in the comic which is another compliment to him.

Google know the web and the people who use it. Geek’s love comics so it was a perfect blend. Hope many companies will adapt such marketing strategies so that we can better understand their reason for doing the way they are doing it.

If nothing we will get few free comics to read.

Read the whole comic here

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